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Tempur-Pedic introduces Tempur-Pedic Teddy Bear
Published: 12-Nov-2009
Tempur-Pedic International Inc., the US-based manufacturer, marketer and distributor of mattresses and pillows, has announced the launch of Tempur-Pedic Hugs Back campaign, featuring a limited edition version of the company's popular ‘My Tempur-Pedic Teddy Bear’.
The bear is filled with the same proprietary, pressure-relieving material that is featured in the company's sleep collections. Tempur material senses body temperature and weight, absorbs and evenly distributes pressure and conforms to exact body dimensions - making it perfect for snuggling.
The limited edition ‘My Tempur-Pedic Teddy Bear’ is co-branded with the Pancreatic Cancer Action Network, the nation's leading pancreatic cancer advocacy organization and comes with a cause bracelet to encourage those who purchase the bear to help create awareness about this devastating disease, and spread the word on what can be done to change the fate of those who face it.
Net proceeds from sales of the bear will go to the Pancreatic Cancer Action Network to help fund research for the deadly disease. Pancreatic cancer has the highest mortality rate of all cancers, with a five year survival rate of just 5%. In 2009, over 42,000 Americans were diagnosed with the disease.
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