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Sub-Zero and Wolf launch London showroom
Published: 19-Oct-2009
Sub-Zero and Wolf, global premium refrigeration and cooking appliances maker, launched their first ever dedicated London showroom designed to display the best in kitchen technology.
Situated in the prime location of the Brompton Design District, the 1, 300 square feet space has been designed as a state-of- the- art venue to showcase the best in kitchen technology. Sub-Zero and Wolf specialists will be on-hand to offer technical expertise.
The showroom houses a wide range of Sub-Zero & Wolf products including the pioneering new line of Built-In refrigeration. The innovative Built-In range has an air purification system, which removes harmful gases and odors; a process that was developed initially for NASA to aid food preservation.
A wide selection of wine preservation units are also on offer alongside Wolf’s comprehensive range of built-in ovens, hobs, cooktops and dual fuel ranges; offering the user precise control to deliver professional results.
The luxury brand ran a week of expert cooking demonstrations at the new showroom located within the Brompton Design District at 251 Brompton Road, Knightsbridge during London Design Festival.
A line-up of celebrity chefs including Simon Rimmer, James Martin, Aldo Zilli, Antony Worrall Thompson, Thomasina Miers and Galton Blackiston flexed their culinary skills in the showroom. The London launch is part of a larger European expansion for the luxury brand, which also opened the first ever Sub-Zero and Wolf showroom in Brussels, Belgium.
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