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2012 House of Rock employs Zephyr products
The 2012 House of Rock, the transformation of a $20 million historic estate located on the iconic six block-long, La Mesa Drive in Santa Monica, California has incorporated products from San Francisco-based Zephyr.
Each year, House of Rock LLC transforms an historic estate into an exclusive media, event and live music venue – where elite designers create living art spaces and inspired installations. The designers who worked on this year’s project included Ralph Pucci, Sami Hayek, Kelly Van Halen, Kyle Schuneman, David Bromstad, Antonio Ballatore, Elaine Culotti, and Susan Cohen.
The venue for this year, the former estate of Hollywood legend Kathryn Grayson and designed originally by famed architect Elmer Grey, is currently being used for charity events. The transformed ‘House’ is a meticulously restored, classic Tudor-style estate. It has a 52,000 square foot lot with over 25,000 square feet of outdoor entertainment space including a hanging pool deck and outdoor stage area, overlooking the historic Riviera Country Club. It is designed as a place where musicians, designers, charities and strategic partners collaborate to create pop culture experiences.
Zephyr was invited to participate in elevating the kitchen of the showhouse from bland to grand. The gourmet kitchen was designed by Elaine Culotti to meet the entertainment needs of large groups. He fitted the kitchen with custom cabinetry and appliances, including two, Zephyr Tornado Power Pack inserts.
Two Tornado III features a configuration of 36", each suspended as an island hood over side by side commercial style ranges that total six feet of cook top area. The Tornado III utilises multiple blower options to meet the most demanding chef’s requirements. Three-speed electronic controls put the user in command of a 600 or 1000-CFM blower. Dual-level halogen lights illuminate the surface below while a wireless remote can be operated from up to 15 feet away. This makes it a worthwhile option for ADA and assisted living requirements of homeowners. There is also an optional liner available in 48”, 54”, and 60” sizes.
The Zephyr power packs are designed to fit almost seamlessly inside the clean, modern custom surround that has been paneled in a material made of melted metal, which is described by Culotti as, “liquid silver.”